Privacy Policy

This document was last updated on October 30th, 2025

Summary

Our website collects specific information only to enhance your browsing experience
The data we gather is for navigation and functionality of our website
The personal data you provide us, e.g., name, email address, contact number, business address etc., stays with Trade Route. We do not sell your information to third parties
You have control over your data, and you may modify / update your account details at any time
You may subscribe / unsubscribe or even request to delete your account at any time

What information we collect from you?

When you visit our website, our server automatically collects information from your browser. This data may include information such as your device’s IP address, browser type and version, operating system type and version, language preferences or the webpage you were visiting before you arrived at our website, pages of our website that you visit, the time spent on those pages, information you search for on our website, access times and dates, and other statistics. You have choices available regarding data and your personal information apropos to how you control, access, and update your information.

Activity information that we may collect once you’ve signed into your account on our website include products searched, videos watched, blogs read, items selected, content shared, third party links clicked on etc. These are limited to the activities you partake in when visiting our website. We do not track your online activity once you have left our website.

What do we do with that information?

When you sign up to use our website or subscribe to our newsletter, you provide us with the consent to send you transactional, marketing, or other relevant business-related information. Most of the personal information you share with us help us identify you and your personal needs and wants which enable us to provide you with a more custom-made experience while using our services.

However, some of the information that is gathered is used for our website’s functionality. For example, your location and/or IP address is gathered so you may have access to our products/catalogue pages. Furthermore, to protect the business interests and/or our exclusivity agreement with some customers there may be a location filter used (functionality of our website), to avoid viewing access of certain products that are restricted for sales in some regions of the world.

You can visit our website without telling us who you are or revealing any information that would allow us to identify your specific, individual identity. If, however, you wish to use some of our website’s features, you will be asked to provide certain personal information (for example, your name and e-mail address). We also analyse the data we gather to provide better products and services.

We receive and store any information you knowingly provide to us when you create an account or fill any forms on our website. When required, this information which may include your email address, name, phone number, address, or other personal or business information. If you don’t wish to provide us with that information, that is your prerogative, but it will limit your access to from our catalogue pages. Users who are uncertain about what information is mandatory are welcome to contact us.

Any of the information we collect from you may be used to personalize your experience; improve our website; improve customer service and respond to queries and emails of our customers; send newsletters; send notification emails such as password reminders, updates, etc; run and operate our website and services. Information collected automatically is used only to identify potential cases of abuse and establish statistical information regarding website usage. This statistical information is not otherwise aggregated in such a way that would identify any particular user of the system.

Privacy of children

We do not knowingly collect any personal information from children under the age of 13. If you are under the age of 13, please do not submit any personal information through our website. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce this Policy by instructing their children never to provide personal information through our website without their permission. If you have reason to believe that a child under the age of 13 has provided personal information to us through our website, please contact us. You must also be old enough to consent to the processing of your personal information in your country (in some countries we may allow your parent or guardian to do so on your behalf).

‘Do Not Track’ signals

Some browsers incorporate a Do Not Track feature that signals to websites you visit that you do not want to have your online activity tracked. Tracking is not the same as using or collecting information in connection with a website. For these purposes, tracking refers to collecting personally identifiable information from consumers who use or visit a website or online service as they move across different websites over time. How browsers communicate the ‘Do Not Track’ signal is not yet uniform. As a result, this website is not yet set up to interpret or respond to Do Not Track signals communicated by your browser. Even so, as described in more detail throughout this Policy, we limit our use and collection of your personal information.

Links to other websites

Our website contains links to other websites that are not owned or controlled by us. Please be aware that we are not responsible for the privacy practices of such other websites or third parties. We encourage you to be aware when you leave our website and to read the privacy statements of each website that may collect personal information.

Information security

We secure information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use, or disclosure. We maintain reasonable administrative, technical, and physical safeguards in an effort to protect against unauthorized access, use, modification, and disclosure of personal information in its control and custody. However, no data transmission over the internet or wireless network can be guaranteed. Therefore, while we strive to protect your personal information, you acknowledge that (i) there are security and privacy limitations of the Internet which are beyond our control; (ii) the security, integrity, and privacy of any and all information and data exchanged between you and our website cannot be guaranteed; and (iii) any such information and data may be viewed or tampered with in transit by a third-party, despite best efforts.

Data breach

In the event we become aware that the security of our website has been compromised or users’ personal information has been disclosed to unrelated third parties because of external activity, including, but not limited to, security attacks or fraud, we reserve the right to take reasonably appropriate measures, including, but not limited to, investigation and reporting, as well as notification to and cooperation with law enforcement authorities. In the event of a data breach, we will make reasonable efforts to notify affected individuals if we believe that there is a reasonable risk of harm to the user as a result of the breach or if notice is otherwise required by law. When we do, we will post a notice on our website, send you an email.

Legal disclosure

We will disclose any information we collect, use or receive if required or permitted by law, such as to comply with a subpoena, or similar legal process, and when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request. In the event we go through a business transition, such as a merger or acquisition by another company, or sale of all or a portion of its assets, your user account, and personal information will likely be among the assets transferred.

Changes and amendments

We may update this Privacy Policy from time to time in our discretion and will notify you of any material changes to the way in which we treat personal information. When changes are made, we will post a notification on the main page of our website. We may also provide notice to you in other ways in our discretion, such as through contact information you have provided. Any updated version of this Privacy Policy will be effective immediately upon the posting of the revised Privacy Policy unless otherwise specified. Your continued use of our website or services after the effective date of the revised Privacy Policy (or such other act specified at that time) will constitute your consent to those changes. However, we will not, without your consent, use your personal data in a manner materially different than what was stated at the time your personal data was collected.

Acceptance of this policy

You acknowledge that you have read this Policy and agree to all its terms and conditions. By using our website or its services you agree to be bound by this Policy. If you do not agree to abide by the terms of this Policy, you are not authorized to use or access our website and its services.

If you would like to contact us to understand more about this Policy or wish to contact us concerning any matter relating to individual rights and your personal information, you may send an email on our listed email id on the footer of this webpage.